Process Group Branding, Corporate Identity And Design Agency In Zurich, Shanghai, Taipei



We create distinctive and enduring brand identities and logos to capture attention, generate interest, and resonate with your target audience. Hotfoot is an independent agency providing brand, digital and marketing services, based in Lancaster, Lancashire, UK. We help our clients grow by producing great work that gets real results, from brand identities and web design to marketing strategy and PR. If you think we'd be a good fit with your organisation please get in touch for a friendly chat about your goals.

Whilst not strictly a case study into the brand identity process, this is one of my new favourite brand identity explorations. It is very informative and I am glad someone has taken the time to explain the differences between branding, Identity, and logo. Images are an integral part of any brand, but it's not usually one of the elements that brand designers spend a lot of time pondering over.

We periodically send unique and helpful resources about branding, design and digital marketing so you can stay informed and inspired. Like a special snowflake, each business is unique and deserving of a distinctive brand design. Before branding a company, product or service, we dig deeper to determine the end benefit, the true value proposition, so that the branding remains anchored, relevant and timeless.

The reason behind this is some brand names emit strong emotions, and choosing the correct font seems essential to help amplify that emotion, then I will work on designing and developing the visual element later on in the digital process. Banners, business cards, correspondence a company applies should involve brand identity signs as well.

Once you approve the logo design, I take care of the rest of the brand identity package. While your logo, colors newest and typefaces might remain constant on your stationery, marketing and website, the images you use to communicate particular messages, like special deals, ads or product-specific packaging, will inevitably vary.

For your brand, typographic style will be the most far reaching elements of your corporate identity appearing on emails, presentations, contracts, email signatures, brochures, stationery, office signage and more. I am a creative consultant and designer specialised in creating engaging, elegant and fun brands for businesses that work in fashion, wellness and food.

Creating an identity program starts with understanding its context: Where does the identity need to manifest itself? During the design process, Spry explored a variety of logo treatments - from variations of the old logotype to more abstract interpretations.

As designers, we are often very precious and we're scared that people might not like our designs. Last year we introduced Material Design to help designers and developers embrace an expanding, multi-device, multi-screen world. Brand identity is a crucial way of conveying information about a company in as short a time as possible.

My personal design aesthetic tends to be slightly more eclectic, so I love developing a vast, rich "library" of graphic elements that can be swapped out and combined in different permutations so that your overall brand appears to be cohesive yet still visually surprising and interesting.

This helps us make the design pixel perfect everywhere it's used, and it allows us to optimize these assets for size and latency, including building a special variant of our full-color logo that is only 305 bytes, compared to our existing logo at ~14,000 bytes.

The logo is the most essential and valuable visual element of your brand, so keep this in mind when allocating your branding budget and hiring professionals. The final thing to consider when designing a brand logo is all the places a it could possibly be displayed.

14 Simple & Cheap Tips To Be Happy



If you're reading this article you're probably not a super happy person; or maybe you think you should be happier in life than you actually are. One thing that can help is to remove some of your online friends.” If you have people who are negative or inauthentic, they are cluttering up your space and bringing you down. While they won't last a lifetime, flowers are proven to seriously boost your happiness levels so make sure you're regularly investing in some fresh blooms.

Making someone else feel good about themselves can strengthen relationships and give you a positive thought to concentrate on, instead of the negative. Yes, yes, Choose a job you love, and you will never have to work a day in your life”. There are many ways how you can truly live your life and be happy again.

At times I'm not the biggest fan of the phrase everything happens for a reason.” I think a lot of people use it because they don't understand or accept something that has happened in their lives or to someone they know or love. On the face of it, there are many situations in which doing something that makes us happier fails to make our lives more meaningful.

However, watching a sun rise and enjoy it can make you feel refresh and it is a great way to start your day. I work part time on staff at a comedy club, and even if my day has not gone well, I leave the club in a completely different frame of mind after sitting through a comic's set at the end of my shift - without any alcohol.

So build and nurture good relationships with people you care about from now on. Spend time with people you love and friends who will support you. Just saying hi and shooting a smile at people you pass on the street can have a huge impact on their day, and in your own life.

Focusing on the things that make you happy will not only improve your life — it may help extend it too. It is important to find some time and energy for the things that you feel makes you come alive. Research also suggests that, if we want to get that joie de vivre into our lives in 2018, then we had better spend more time outside.

Sometimes you need to take a break from social media to remind LOA yourself what really matters in life because, trust me, it's not that viral cat video you've watched a thousand times in the last five minutes. The most valuable thing money can buy is time, and it is how you use your time that will determine how happy you are.

Christmas can leave you feeling empty because you're giving all day. Happiness is more than a good feeling or a yellow smiley face. A very important point on the subject of self happiness is whether or not you feel that you deserve” to be a happy person. I am sick and tired of hearing how I will regret not spending time with family” I have to say that, being with family, can be a double edged sword.

Not surprisingly, you also become a more positive and happy person. But in order to build a joyful and happy existence upon this fundament, you need to change how you think about the difficulties you're confronted with in life. Everyone has to face challenges in their lives from time to time.

Saying yes to being open to the good things in life and growing as a person plays a big role when it comes to happiness. By changing something in your surroundings, it will help you start fresh and prevent you from feeling like your life is stagnant. But when we advocate for our own needs assertively and express ourselves , we feel more in control of our lives.

This list seems also like a list of everything I need to work on. XD Everything I can relate to, from judging people (even if it is just mentally and quick, I know it's bad, especially since I hate the feeling of someone judging me) to making impossible to do lists.

Absolutely The Best Brownies Ever



We are firm believers that you can have a favorite recipe for brownies from scratch ( this is ours ) and have a favorite boxed brownie, too. You can make regular old brownies with it using the least amount of ingredients possible, but you can also use the chocolately mix as a backdrop for a million other delicious flavors. Bake these brownies in a 325°F oven for about 30 minutes to avoid overbaking.

Divinely dark, seductively sandy, these are brownies for grown-ups, especially if you defy Nigel and add some walnuts - far from getting "in the way", they're a pleasingly crunchy counterpoint to all that chocolate. 4. With the mixer still running, gradually add the eggs, beating well between each addition to ensure it's thoroughly incorporated before pouring in any more.

The center may appear to be slightly jiggly, but will firm up once brownies have cooled. If you're pinched for time, throw in chocolate chips instead of chopping the chocolate by hand. As part of an ongoing INSIDER taste test series — check out our chocolate cake taste test and pancake mix comparisons — we compared brownie mix brands to see which is worth your money.

Adding an acid ingredient may balance out the flavor for you, perhaps a little yogurt, but best to stick to the unsweetened natural cocoa. Checking on the ingredients now makes me cringe… Bleached flour, trans fat, artificial flavors and the worst kind of processed sugar - powdered!

Whisk in eggs, one at a time, beating well after each addition. The recipe is slightly adapted from Alice Medrich's Cocoa Brownies found in many of her cookbooks. Bake for 35-40 minutes, until cracked around the edges and soft in the middle (it will firm up as it cools), rotating the tin halfway through baking.

There are times, like a last-minute bake sale or Cub Scout meeting, when the convenience of a boxed brownie mix is appealing. I've also heard that if you like airy, cake-like brownies, adding an extra egg or 1-2 tbs of mayonnaise helps make that texture. Stir in the cocoa, baking powder, salt, espresso powder, and vanilla.

Pour the brownie mix into the baking tin, and place in the oven for around 25 minutes. In a bowl, combine the white sugar, melted butter, and vanilla extract until smooth and fluffy. This homemade brownie recipe is made with cocoa powder and chocolate chips, the combination makes them intensely chocolaty and chewy.

When it comes to brownies, I bow to "his Holiness Lord Nigel", as one blogger terms the Observer's celebrated cookery writer, and the Very Good Chocolate Brownies from his Kitchen Diaries which, in my experience, more than live up to their boastful billing.

If I had to give you a general answer to your question, I would say that brownie batter should have a similar consistency to cake batter, but it won't be exactly the same since your preparation will be different (unless you're wanting your brownies to be very cakey, you wouldn't cream butter and sugar, followed by dry and wet ingredients, for example).

I normally do not used box mixes for brownies, as I have a recipe that I've used for years that I love. From rice flours to potato starch, these boxed brownie mixes have found a way to eliminate any trace of gluten while still providing some semblance of a traditional brownie experience.

Then, once you add your flour, stir until you think everything is well combined, and then stir again another 30 seconds. I do know how to bake brownies from scratch, I swear. Organic Cane Sugar, Organic Unbleached Wheat Flour, Organic Fair Trade Cocoa Powder (processed with Alkali), Organic Sunflower Oil, Organic Vanilla Flavor, Sea Salt.

With lots to choose from at the store, I wanted to put five fudge brownie mixes to the test Best Brownie Mix to find out which was worthy of snacking on or incorporating into a tasty recipe, like this brownie trifle To get to the bottom of this chocolate conundrum, a dedicated group of taste testers sampled five brownies blindly and ranked them.

Horror Mystery Dead Secret Hits PS VR, PS4 April 24 PlayStation.Blog



Virtual Reality, once confined to the realm of 80's Sci-Fi films, has finally been making a move on your living room. One of the very first VR horror games was Dreadhalls, which can still be picked up for the Gear VR. This terrifying dungeon crawler has you navigating dark corridors with a Bluetooth controller, while evading lots of rather horrific beasties that love getting right in your face.

Samsung's Gear VR headset comes with its own ‘Powered by Oculus' VR apps store, where you can download exclusive virtual reality apps and games. Want a peaceful puzzle game as your first experience with virtual reality apps? The exhibit also featured several Dark Corner 360° experiences minus interactive physical elements.

Gameplay takes place at home, after dark, with the lights off and your headphones on. If you're familiar with the Discovery channel and have enjoyed tuning in, then you should be excited to know that there's also a VR app for the iPhone (along with other headsets including Oculus Rift).

With precise documentation, the virtual or augmented reality app developers team will be able to offer the best solution according to the needs of the customer. Don't Knock Twice is an upcoming horror game tie-in (based on the upcoming film of the same name) where the player explores an eerie haunted manor, unaware of what ghoulish, witchy fate awaits them around the corner.

Surprise, it's another VR ‘game' that has you rooted in place while horrible things happen, but Chair in a Room is a solid and undeniably scary effort. We've rounded up the best VR horror games available right now that will scare you real good. It's a highly immersive, photorealistic, binaural, AUGMENTED REALITY survival horror game for mobile devices.

There are plenty of other reasonably entertaining generic horror VR games and VR movies out there, including the likes of Freight Elevator (no prizes for guessing where you're stuck for that one). Horror experiences don't get any simpler than this. The teaser demo was later updated to allow for play in VR and people went crazy because it was 10 times scarier in VR than it was just viewing the game on a TV screen.

The current software for these virtual reality devices cannot be played simultaneously by a number of people,” said Shigeru Miyamoto, Nintendo senior managing director and general manager of the company's entertainment analysis and development division, in a Q&A session with shareholders.

The Pendulum, starting later this month, is a hyper-reality horror experience blending virtual reality with immersive theatre and physical sensation. Along the way development approaches, and therefore games, are also expected to improve. So, when it comes to VR gaming on your smartphone, we are at a point where each user is able to customize their experiences to their tastes.

Around 20 to 30 % of VR application development process is dedicated to testing so that the customer will receive a superior app. As mentioned, VRFocus has covered plenty of VR horror content over the last few weeks, being that it's a popular season for the genre.

A lot of the VR games you'll see for iPhone and Cardboard are arcade space shooters but it's nice to mix it up. Try Hidden Temple, a nice looking puzzle game set in mythical temples. They've implemented many different controller setups including standard controllers, single or dual PlayStation Move controllers, Vive controllers and Oculus touch.

Fortnite Season 4 Battle Pass Trailer Arrives



The meteor has arrived! FORTNITE Season 3 is coming to an end very soon and that means a brand new Season 4 Battle Pass. This forces players out of hiding and ensures that the game will actually end, because eventually, the map gets so small that there's not really anywhere to hide.

Epic has set a different theme for all its seasons with the second one featuring the Medieval themed skins and cosmetics, whereas Season 3 was about the retro-futuristic styled space age goodness. Fortnite Season 4 is here, making a messy entrance on the back of a giant meteor.

Beyond Dusty Divot, season 4 also adds a new area to the Fortnite Battle Royale map called Risky Reels. The rest of the map (including the still-standing Tilted Towers) is pockmarked with small craters caused by the comet as well, but these don't seem to much of an effect on actual gameplay.

Players can unlock the skins by purchasing the battle pass and ranking up. Check out the trailer, poll and skins below (Photos from Epic Games). The Battle Pass offers 100 tiers of rewards including various cosmetic items, emotes and sprays. Throw away anything you know about the Season Pass theme, though: Epic Games just dropped their first clue and it could be superhero themed.

Epic Games took to Twitter to announce the server downtime, and the launch of Season 4. The developer also launched a video announcing Season 4. Other than the patches and bug fixes, the developer has introduced new hero types, special rocks giving anti-gravity power and so on with the Fortnite Season 4 update.

Furthermore, you'll find numerous gameplay changes such as the ability to destroy structures on the starting island (well, not the Battle Bus), slightly reduced hitbox sizes for players' hands and support for the 4:3 aspect ratio. He unlocks at Tier 87 of the Season 4 Battle Pass.

The entire location has been nearly obliterated by the comet, and you can even see a lesser crater in the ground at Tilted Towers, which many players thought would be completely destroyed by the comet. Season 3 set the stage for this new update, having players look up to the sky as a comet gradually approached Earth.

When that comet finally hit the ground it landed right on Dusty Depot, creating a huge crater in the map and a new area called Dusty Divot. Battle Pass Season 4 is superhero themed and brings a lot of big map changes to Fortnite! The launch of Season 4 comes with the Season 4 Battle Pass, which includes additional cosmetic items, but for those interested in player-versus-environment Save the World” Fortnite, there's plenty Fortnite battle Royale Season 4 for you to enjoy, as well.

Unlike many of the other items, players are unable to purchase it from the store or unlock it as part of the season 4 Battle Pass. Just like the Comet from Season 3 that caused devastation to the map and is the reason for the craters, firing the missile could have similar effects (perhaps towards the end of season 4?).

With Fortnite: Battle Royale's Season 3 at an end, all eyes are set firmly on what's to come next for the hit game While developer Epic Games has not said a lot about the new challenges and rewards set to come in Season 4, we do know a few things already.

With season 4 dropping last week, the already popular Fortnite has a new buzz around it as players attempt to scale the ranks of the 100 tiers to unlock the most epic gear. The same goes fro the Omega skin, but you won't unlock those challenges until you hit Battle Pass Tier 100.

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